Our originKolkata · India

Somebody decided food had to pick a side.

Either it tastes incredible and quietly wrecks you, or it’s good for you and tastes like a compromise. Everyone repeated it until it sounded true. It isn’t. Crunch is physics. Flavour is craft. Neither of them has any idea whether a snack is supposed to be healthy.

ZeroMyth exists to prove it — loudly.

We started with a complaint, not a business plan.

  1. The complaint

    Healthy snacks were bad. Not bad for you — just bad.

    Soft when they should have snapped. Seasoned somewhere near the product rather than on it, so half the flavour ended up as dust at the bottom of the bag. Ingredient lists full of words that exist specifically so you won’t ask what they mean.

  2. The excuse

    “It’s healthy” had quietly become an excuse for “it isn’t very nice.”

    And the whole category had made peace with it.

  3. The diagnosis

    We didn’t think that was a taste problem. We thought it was a manufacturing problem.

  4. The line

    So we didn’t start with a recipe. We started with a line.

    A real one, in our own factory — where the roaster runs continuously instead of in guesswork batches, where seasoning is laid down in two stages so it bonds instead of falling off, and where the pouch is sealed the moment the product is ready instead of hours later.

  5. The seed

    Then we picked makhana.

    A seed that’s been in Indian kitchens for centuries and somehow got filed under “food you eat when you’re not allowed to enjoy yourself.”

  6. The promise

    Zero myths. Just crunch.

    We gave it the process it deserved and the flavours it was always capable of. And we put every single ingredient on the pack, in words you already know.

Our compass · the mission

Reimagine everyday snacking through bold flavours, honest ingredients and a playful attitude.

Don’t just make snacks — break the myths around them.

Four things we won’t trade.

Hover or tap a value. These are the questions every new flavour has to survive before it gets a pack.

  • Every ingredient earns its place on the label. No filler words, no chemical cover-ups.

  • The tenth pack should be as loud as the first. Our continuous line holds one calibrated profile.

  • We’d rather be argued with than ignored. Bold seasonings that don’t apologise for themselves.

  • Snacking is not a chore you’re doing for your future self. It should feel deeply gratifying right now.

Made by Orivana Organics, on a line we built before we wrote a recipe.

Orivana is our parent company and the manufacturing side of the house — the same people, the same floor, a different name on the gate.

See the factory Taste the result